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THE SLOW FASHION REVOLUTION - ARE YOU IN?

Do you love your clothes, or do you love buying new clothes? That’s the question everyone in the slow fashion revolution is asking.

The power of sustainable clothing

The fashion industry is the 2nd most polluting industry in the world, and ‘fast fashion’ is part of the problem. Fast fashion encourages us to buy more and more often, with a devastating cost to the environment.

Clothing trends seem to burn twice as hot for half as long in today’s world of social media. Buying fast fashion to be on-trend is part of the problem. These clothes are made quickly to keep up with trends and consumer demand, and they usually end up in the bin because the trend’s passed or the clothes weren’t made to last. It’s time to end this cycle.

We need to start making conscious choices about where we get our clothes from. Inspired by the ‘slow food’ alternative to fast food, ‘slow fashion’ is the force resisting fast fashion. The idea is simple: choose quality items that last and radically cut down on buying new ones.

The idea is simple. Buy less. Buy better. Use for longer!

Taking care of your clothes means you get to keep them and love them for longer. Responsible clothes consumption helps save the planet! It’s time to celebrate clothes that are both fashionable and sustainable.

Become a sustainable fashion icon

Taking care of the clothes you’ve got is key in the slow fashion revolution. Use some clothes care products from Comfort to stop your go-to winter jumper from bobbling, or to stop your little black dress from fading and becoming your ‘little, sort-of-black, sort-of-grey dress’.

Here’s how falling in love with sustainable fashion will make you a part of the slow fashion revolution:

  • Think before you buy. Is it made well enough to last? Will you still like the style in a year? If not, don’t buy it!
  • Arm yourself with a sewing kit. No more casual chucking: face down any loose buttons or fallen hems with a trusty needle and thread.
  • Dig for second hand treasure in charity shops. You might even find vintage clothes that have come back in style.
  • Look for some eco-friendly fashion brands. More and more companies are thinking about how to make their clothes more sustainably, so do some investigating into who’s helping save the planet.

Slow fashion means good quality clothes with a reduced footprint on the environment. Be a hero of responsible consumption and cherish your clothes for longer too!