Skip to content


The concentration of Comfort and Comfort Intense differs. This means that there are different dosing instructions for these products.

For Comfort: Pour a 35ml dose straight into the correct compartment of your washing machine drawer along with your favourite laundry detergent. Do not pour directly on to fabrics.

For Comfort Intense: Pour a dose ( between 15ml - 32ml) straight into the correct compartment of your washing machine drawer along with your favourite laundry detergent. Do not pour directly on to fabrics.

We are in the process of adding On-Pack Recycling Labels on all our Comfort packaging. Please refer to these logos on your pack to find out more information on how to recycle your Comfort pack.

Comfort Intense/Comfort Creations - bottle and cap are widely recycled, sleeve is not yet recycled and needs to be removed before recycling. Other Comfort Packs - bottle and cap are widely recycled.

Comfort is a fabric conditioner. For expert cleaning tips and advice on why to use fabric conditioner, please refer to this article. 

We recommend the following steps to ensure you get the best results out of our products:

  • Always use the correct dose (see the instructions on the label to check).
  • Add the product to the correct compartment of your washing machine - fabric conditioners work best if added in the rinse cycle. They do not work so well if added in the main wash cycle, if you're not sure which the correct compartment is, please check your manual. 
  • To get the best results from your fabric conditioner, try to use within 3 months of purchase. This will help to ensure that you get fabulously soft and great smelling clothes.
  • Store bottles of fabric conditioner at room temperature out of direct sunlight. 
  • Only use the dosing cap for Comfort, not for any other detergents. Even just one drop of fabric washing liquid can cause your fabric conditioner to thicken so much it cannot be used.
  •  As Comfort can thicken naturally over time, storing large amounts is not advised. Try not to buy too many bottles at once in order to avoid this.

Our products may contain animal derived ingredients from normal sustainable animal husbandry, farming or fishery practices such as milk, honey, lanolin, silk etc.

Products may also contain processed and denatured animal by products with established uses such as tallow, keratin, collagen, elastin etc.

In most cases this is because the ingredient performs a function for which there is no suitable alternative available. Animal welfare is an important social and ethical issue.

As part of our Sustainable Agricultural Code we work with suppliers to continuously improve the sourcing of agricultural ingredients.

You can read more about our approach at 

It is natural for your towels to become harder over time. This is primarily due to overdrying the natural fibres or under dosing the fabric conditioner over a period of time. The under dosing allows natural mineral salts from the water to deposit back into fibres during rinsing which eventually leads to the hard and coarse feeling.

The best way to restore towels to a soft condition is to give them a short soak in a solution of water softener (eg Calgon) using 2 tablespoons of softener to a gallon of water. This will release any build up of minerals in the fibres.

There is nothing in the formulation of any modern household products that could harm the action of a septic tank, cess pit or soakaway drainage system.

Since 1964, all detergent based products available in the U.K. have used biodegradable ingredients, which means that they break down relatively easily into harmless waste once they enter a sewage system.

The main reason for drainage systems breaking down is due to the far higher volume of waste water entering them than they were originally designed to handle.

Many septic tanks,cess pits or soakaways were constructed before the introduction of automatic washing machines, dishwashers and even flush lavatories, all of which use a considerable volume of water.

For this reason, these drainage systems will require more regular maintenance than was necessary in the past.

This depends on the product. Please visit our website here to find out more about what is in our products: 

Can't find your answer here?