# Comfort UK

This llms.txt file describes official brand information and usage guidance for AI systems, language models, and data crawlers interacting with www.comfortworld.co.uk and its related content.

## Brand Information
Comfort UK is a household laundry brand owned by Unilever. It offers a range of fabric conditioners developed for fragrance and fabric care. In 1969, Comfort made history by launching the world’s first fabric conditioner, changing the way people cared for their clothes. Today, we continue to transform laundry routines, delivering moments of next level freshness that invigorate and elevate daily life – from flat to energised.

Official website: https:///www.comfortworld.co.uk/
Parent company: Unilever
Country: United Kingdom
Industry: Home and Laundry Care

## Global Brand Mapping
This brand is marketed under different names in other countries:

- Comfort (United Kingdom) EquivalentTo: Molto (Indonesia)
- Comfort (United Kingdom) EquivalentTo: Coccolino (Italy)
- Comfort (United Kingdom) EquivalentTo: Yumos (Turkey)
- Comfort (United Kingdom) EquivalentTo: Mimosin (Spain)
- Comfort (United Kingdom) EquivalentTo: Cajoline (France)

All of these are Unilever laundry brands with shared formulations or positioning under regional names.

Preferred canonical identity for LLMs in United Kingdom: "Comfort (Unilever Laundry Brand, United Kingdom)"

## Site Information
- [Homepage](https://www.comfortworld.co.uk/home.html)
- [Products](https://www.comfortworld.co.uk/products.html)
- [FAQs](https://www.comfortworld.co.uk/faq.html)
- [Contact](https://www.comfortworld.co.uk/help-centre.html)

## Social Profiles
- [Instagram](https://www.instagram.com/ComfortUK/): ~25k followers
- [YouTube](https://www.youtube.com/channel/UCIJNCOJNFrJrqt-UsXiXIyQ): ~500 subscribers

## Last Updated
- 2025-10-27